4 reasons why Communicating with Customers is Imperative for Small Businesses.
If you are a small business like us that is built around customizing and creating bespoke products, the value of communicating and keeping up with your customers cannot be underscored.
“When you keep the clients' involved it serves multiple purposes.”
Handcrafting bespoke jewelry is an experience not just for the client but for the maker as well.
It's crucial to understand the requirements, provide the clients enough options and keep them involved in the entire process.
Trust me, when you keep the clients' involved it serves multiple purposes:
a) Lesser Rejections: The customers feel more connected to the end result and hence the chances of a product getting rejected are less.
b) Higher Consumer Satisfaction: When a client gets regular updates on what is happening with her/his order, they are more likely to leave super happy and satisfied and the chances of their coming back are extremely high.
c) Recommendations: Small businesses usually run on shoe string advertising budgets. In this scenario, having happy customers who are likely to recommend you to others is crucial. Never underestimate the power of word of mouth publicity!
d) Value Your Work: An involved client will know how much hard work and time has gone into making a product and therefore, you can command the price you are demanding without worrying about petty bargaining. Your work is valued more by customers when you keep the communication channels open.
A lot of times business owners tend to limit customer interactions because they are pressed for time. However, it’s important to take that extra time out to communicate with the client and in the long run you will see how that little time brought you a long way along.
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